New Delhi, August 14, 2025 – Leading consumer electronics brand Cellecor has launched a stirring Independence Day brand film titled “Har Ghar Cellecor,” featuring an original rap composition that celebrates India’s cultural diversity while reinforcing the brand’s deep-rooted commitment to indigenous manufacturing and nationwide accessibility.
Link to the Brand Film: https://www.youtube.com/watch?v=Lsx6_SbjbuM
The film showcases talented dancers and performers from India’s four cardinal regions – North, South, East, and West – coming together in a vibrant celebration of unity in diversity. The centerpiece rap track delivers a powerful anthem about national pride and Cellecor’s pan-India presence and manufacturing prowess.
Brand Message Resonates with ‘Atmanirbhar Bharat’ Vision
“This campaign embodies our core philosophy – we are truly for India, by India, and made in India,” said Ravi Agarwal, Founder & Managing Director, Cellecor Gadgets Ltd. “The ‘Har Ghar Cellecor‘ concept isn’t just a tagline, it reflects our ground reality of being present in households across our nation, from metros to tier-3 cities.”
The brand film strategically positions Cellecor as a homegrown success story that has achieved significant market penetration while maintaining its manufacturing base in India. The creative execution uses the universal language of music and dance to communicate the brand’s accessibility and cultural connect across diverse demographics.
Creative Execution Celebrates Regional Diversity
The production features authentic regional dance forms and musical elements, with performers representing distinct cultural traditions from different states. The rap composition incorporates lyrics which are central to the ‘made in India, made for India’ philosophy, creating a contemporary yet culturally rooted soundtrack that appeals to India’s young, digitally-native consumers.
“We wanted to move beyond conventional patriotic advertising and create something that genuinely celebrates what makes India unique – our diversity, our energy, and our entrepreneurial spirit,” added Yudister Narayan, Founder, Hungry Shark Media.
