
ITC Fabelle unveils #WorthTheOne, a first-of-its-kind personalised gifting experience to celebrate the sibling bond
National, 1st August 2025: Fabelle, a luxury chocolate brand from ITC Ltd. has long been known for setting benchmarks in indulgent craftsmanship and curated consumer experiences. This Raksha Bandhan, living up to that legacy, Fabelle has introduced #WorthTheOne, a first-of-its-kind experience designed to offer consumers a truly personalised and meaningful gifting experience that celebrates the unique bond between siblings. Every year, most brothers end up shopping for Raksha Bandhan gifts at the last minute, often settling…