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Mar 12, 2018     |     GO BACK     |     Share
Chennai, March 12, 2018: Addressing the main yet widely overlooked issue of contaminants from industrial & agriculture wastes polluting drinking water sources, Havells India Limited today unveiled a range of unique water purifiers capable of handling new age pollutants. These purifiers maintain the pH balance in water and add various essential minerals and trace elements lost during the reverse osmosis (RO) process. Over last few years there have been a series of reports highlighting that the levels of organic & mineral contamination in water has been rapidly on a rise across the regions. Sometimes, because of rise in sea level, typhoons, back water currents, mismanagement, etc., ocean water also contaminates the surface as well as ground freshwater sources in coastal regions. The contamination of drinking water sources makes it unsafe for human consumption. Today, many drinking water sources are perilously contaminated of high levels of Sulphate, Chloride, Arsenic, Lead and other extremely toxic elements like- Phosphorus, Cadmium, Calcium, Nickel, Magnesium, etc. This problem emanates as a results of water contamination by industrial effluents, untreated sewage discharge, rampant use of fertilisers in agriculture, etc. Havells range of technologically advanced water purifiers are designed to safely address such issues across varied geographies. Unveiling this best in class range of water purifiers, Mr. Shashank Shrivastav, Vice President, Havells India Limited, said, “At Havells, we are committed to delivering innovative products that helps our consumers preserve good health and lead better lives. This enables us to develop products and services that meet specific needs of different segments of the population of our country’s vast geographies. We take pride in announcing that our water purifiers are designed to offer 100% safe and healthy drinking water. We are hopeful that our exclusive water purifier with pH balance and natural mineral fortification capability will be well appreciated by our customers and help us gain strong foothold in the region.” On this occasion, Mr. Shrivastav, also share business plans in water purifier segment, “We are extremely delighted to foray into the water purification segment with these first of its kind water purifiers. With only one percent of the country covered, this is an extremely under penetrated and much needed product, our products will address consumers need and we target to garner at least 10% market share in next 3-4 years. “Our range of water purifiers are designed keeping Indian consumers, her kitchen space and changing water conditions, especially new age pollutants such as pesticides & industrial waste in mind. These machines can automatically detect the quality of input water and offer safe and healthy water. We are confident that consumers would love these aesthetically appealing and technologically superior offering from us”, he further highlighted the advantages of Havells range of products.